So, the story goes like this :
During the pandemic, in our small studio we start working on a “Mobility” project on EV commercial cars. Our intention was to create for our portfolio (and PR purposes) a whole case that would involve Market Identification / Business / Design elements, in an area other than the one we usually work.
After we developed the 3Ds, presentation, etc., we sent it to a quite popular Design-for-Manufacturing company that has consulted numerous automotive manufacturers around the world, intending to just get even a single response whether our idea is novel, interesting… Just to hear a word from experts, as in our personal and professional network, we have no person related to the mobility/car industries. Anyway, that consultancy was kind enough to suggest setting up a video-call with them to talk about our project. In summary, they said that the idea is both feasible and novel and that we should patent it before showing it around…
We never thought to go down this track of patenting an “idea/project” that we neither have the a) money and b) knowledge to develop into a “product”. But, we discussed it internally, we were excited to check any potentials on where this project would lead us, plus it would be the first time to patent such a complicated product. We developed a patent strategy, researched existing patents, drafted illustrations, claims, and discussed with IP attorneys.
Now, our IP consultancy is drafting our PCT patent through the Chinese Patent Office (CNIPA).
PCT application will take 6-8 months to be reviewed by CNIPA, and then (if the initial review is positive) we have another 23-25 months to decide in which countries we could file the Patent.
As soon as we file the PCT application, we were thinking to start releasing, demonstrating our idea online, or even directly connecting to mobility/car industry individuals (linkedin?) to present our idea.
“Selling” the idea - non-yet-and-who-knows-if-granted-patent is a wishful thinking, but as I mentioned, we have nothing to lose and we just want to see where this process will take us. Each single step is a new lesson, a learning process for us.
And here is the question…
How would you “communicate” - “sell” such a difficult idea. We are not talking about a single-part plastic component that perhaps a factory/brand could license. We are talking about a whole EV platform…
Some ideas-plans we thought about :
Cold-Calls (or better Cold-E.Mails). To Create a .pdf presentation and send it directly to key people (we have already identified via linkedin) whose email we will try to look for (not impossible, we have done that before). However, from previous experience, the response rate we may get (even a “thanks but your idea is stupid”) is super tiny.
To post a series of Images/Animation of our Project on Linkedin and tag those key people. We have created Co-Branded versions and the idea is to tag people for the respective Brands.
The positive is that compared to cold-calls, these posts most likely will be “seen” and possibly(?) discussed as they will be in a public forum and not a personal email. The drawback is that it may feel like spamming if we tag 10+ people in each post.
To post a series of Images/Animation of our Project on Instagram/FB and tag the respective companies we are interested in to make them aware of our Project.
To submit PR material to EV/TEch/Design blogs and Instagram accounts hoping they will publish out Project.
Contact Patent Brokers and present them our Project / Patent. The bad thing is that PBs are not that many, usually working with Patent Portfolios of big companies or proven Patent Technologies, while they prefer granted patents than “patent-pending”-status Patents.
Contact Angel Investors / VCs to a) Act as potential Patent Brokers b) Finance the (hopefully granted PCT) Country application of our Patent. The exit of course will be to sell the Patent.
Any other ideas?