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rkuchinsky
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My hobby (running) and work worlds recently collided.

This past Sunday, October 21st, 2018 I ran the Scotiabank Toronto Waterfront Marathon (STWM). The culmination of 15 weeks of training, STWM was my second marathon this year, and my 8th marathon in 3 years. Earlier this year, I ran the Mississauga Marathon, in an attempt to qualify for the Boston Marathon. I didn’t. STWM was second attempt at a “Goal Race”…

This year also marks the 11th year I have been in business as The Directive Collective. In starting my design consultancy “Goal Life” was what I had in mind…

As fate would have it, both my “Goal Race” and “Goal Life” converged at the Scotiabank Toronto Waterfront Marathon. I ran 26.2 miles/ (42.2km) in 2:58:22- 29+ minutes faster than my previous best time, Qualified for the Boston Marathon (with a time 11+ minutes faster than the qualifying standard), and broke the “Sub-3 hour” barrier, something many runners try for years to achieve.

I also designed the 30,000+ race T-shirts and bibs for runners, 3000+ volunteer shirts, and worked with New Balance Canada to design the Toronto Runs Together campaign, digital ads, expo booth graphics and official souvenir apparel collection.

So what does running a marathon have to do with running a design consultancy? Maybe nothing, but the process of setting goals and achieving them I think is very much alike. I've put some thoughts into an article...

https://www.directivecollective.com/blo ... onsultancy

Some of the designs (more process still to come)-
DSC_5463.jpeg
CRS_STWM_02.jpg
Cam_bib_01.jpg
NB_STWM_2018_T_02.jpg
Toronto_runs_together_social_01.jpg
IMG_2678-2sm.jpg

R
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iab
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What is the significance of "T.O."?
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rkuchinsky
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iab wrote:
October 25th, 2018, 10:28 am
What is the significance of "T.O."?
T.O. is a nickname for Toronto. "Toronto, Ontario"

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yo
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So awesome to see this brought to life on multiple tochpoints Richard. It must have been cool to experience that big outdoor sculptural signage. What happens with that when the event is done? Can you bring it home ? :-)
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rkuchinsky
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Ya, it was pretty cool to see it all come together, especially racing on that day and seeing how it connected with everyone from the Elites racing (the Canadian Marathon record that stood for 43 years was broken!), to the volunteers (everyone at expo and water stations had the volunteer shirts), to the runners and people cheering.

The huge logo sign I actually didn't know was happening until I saw it the day of the press conference when I went to the expo. New Balance handled the execution of that and the cupcakes too. I was thinking of finding out what happened to it... ;)

There was also a bunch of other things I worked on not shown here (still gathering images) including all the graphics at the New Balance booth, digital assets for ads, window graphics for Running Room (don't think those were ever installed), and additional graphics for official souvenir apparel that were not used.

Overall what I most enjoyed was seeing so many things I worked on connect....

In addition, leading up to the race, I did "In Training" apparel that was sold and used for promotion by New Balance. Here's Olympian Reid Coolsaet, He and fellow NB Elite Athlete Rachel Hannah were also involved with RUNTOBEER to brew the official beer of the post race party. He's in the middle holding the glass with the RUNTOBEER logo I also designed :)
44110754_2321363401270422_8647207731784056832_o.jpg
IMG_2697.jpg
20180829-mph4227-_s.jpg
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NURB
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yo wrote:
October 25th, 2018, 1:52 pm
So awesome to see this brought to life on multiple tochpoints Richard. It must have been cool to experience that big outdoor sculptural signage. What happens with that when the event is done? Can you bring it home ? :-)
Ditto. I love the Instagram point huge signage. Big life-size letters are my thing!
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro
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yo
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Yah. Those are definitely crowd pleasers! That must have been a pleasant surprise Richard.
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