Anticipatory design aims to design systems that reduce the "burden" on consumers of decision-making and choice, therefore freeing up time for more important matters and decisions.
This convenience, however, comes with a sacrifice, as mentioned in the article:
I'm curious to hear everyone's opinions on this topic after reading the article—is anticipatory design a noble path for designers and retails that can be used for a greater good, or is it simply making designers complicit in the data mining that is now a crucial part of company business models?"For anticipatory design to work, an interconnected network of systems and records need to work seamlessly. This means relinquishing personal information—passwords, credit card numbers, activity tracking data, browsing histories, calendars—so the system can make and execute informed decisions on your behalf.
In exchange, Shapiro envisions a highly tailored user experienced based on one’s patterns. 'The reality is, design is mass market, but with anticipatory design, data can create experiences personal to me—a user experience for one,' he says, describing a convergence of design and data science. “There’s opportunity to connect all these disparate systems and use data to streamline people’s lives. I think that this will be very transformative.'”