Dan Lewis wrote:
That's pretty much what we all do.
True, but Ben has monetized what we do in a different way. It's something I really want to do eventually seems like a good way to make a bit of extra income (or full time) documenting the process of my side projects. I don't see anyone here asking Ben for material or DIY help. But he is a master at getting brands deals and monetizing content.
Questions for Ben (most of these are a multi part):
1. What is your thought on creating content showing how to recreate someone else's design (or heavily inspired)? I realize that creating content is in itself difficult, so making the video/blog/imagery is the "content" per se, not necessarily the design. But there have been numerous videos showing how to create a Greg Klassen, George Nelson, Nakashima, Etc (heavily) inspired piece.( A specific example related to you is your video of making Kaspar Hamacher burnt stool.) You're not selling the piece, but you are monetizing the design/ip. Your thought's on this topic as a designer/arch business owner.
2. How does video limit/create/influence your creative ability? Do you skip projects that wouldn't make a good video or do you mold your creative explorations to become video friendly? Have you been doing this long enough that everything revolves around creating content, so most of your ideas seem to be in that space, regardless if you wanted them to be? For example, you have access to the Autodesk build space and giant 5 axis CNCs. Will we ever see something with that or does your commitment to your audience make it difficult to explore too far away?
3. For designers who want to get into the business of monetizing content. What advice/resources can you recommend. Most industrial designers could create designs and videos, but few have the skill set to make brand relations, build the right type of social audience etc. Places we can check out for more pin pointed resources. Or is it things like Gary V and Chris Do?