It is one thing to make terrible tasteless designs (looking at you Lexus) it is another to have one of the best back catalogs in automotive design history with a singular iconic look and feel.... And then decide to make these designs. ... and I’m not saying they won’t sell, just that they could make something tasteful, beautiful, and timeless that also sells. The feeling I get from the whole line up is that it is incredibly goache.
Look at this digital gauge cluster? Lord of The Rings reference? Why is the IR sensor not flush mounted to the display surface like everything on every smart phone?
The interior feels rather banal. It is was a Corolla I'd say great work.
The back end would be incredibly nice for a Lexus, but walks away from BMW icons.
Ugh. I empathize with how hard it is to be working with such an iconic brand. But I think designers at other brands would probably kill to have such a strong toolbox filled with DNA elements and examples of the right and wrong ways to play with them... they need one of those design language systems