Rodrigo, you missed the point. There is no such thing overpriced, or underpriced, there is only price. And what the consumer will spend is entirely determined by the consumer. A $50 watch keeps the same time as a $5000 watch and can look exactly the same. Yet the $50 is considered a fake, ripoff.
So what Pallesi sold is what Pallesi sold. No one was coerced. The only thing exposed was vanity.