Mattress shopping......why all the BS?

I feel the same way, I’m sleeping on an old stiff mattress and I’m not sure what to upgrade to. I was in Sears and can’t really tell what I like just from laying on it.

A friend of mine has an Ikea Hansbo and I’m considering that one, anyone recommend Ikea? One option is to buy something a little cheaper and you can always put the thick memory foam pad on it.