Firstly, thanks for the Craft shoutout Micheal!
There are so many great examples of ID of the past. I frequently go back to the Sony book “Making Modern” actually for references.
So good.
As for contemporary examples, I have to say that I am very impressed with Google’s approach of humanizing technology in a meaningful way without making it look like it’s just tech in a costume.
I am specifically enamored by the design of the Daydream and how it both sets itself apart from the competition and at the same time looks and feels so comfortable, elegant and charming.