I had a bar code scanner that I worked on that was purely a high end design story. The president of the company at the time forced it ahead and we fought very hard not to water down or compromise the design. It wound up winning a ton of design awards but ultimately was a total commercial flop. I was excited to see they sold some to a select few high end retailers like Brooks Brothers and it’s even at the check in of the Cooper Hewitt Design museum, but beyond that it was clear that the organization didn’t have a problem with selling products and higher end didn’t work in a commodity driven market place where the value was still perceived as equivalent.