His full essay is here: http://smartdesignworldwide.com/thinkin ... e-know-it/
So… is the field of design ready to enter it’s next stage? Here are 6 predictions about how design will change:
1. In the future, designers will know things
2. We’ll add metrics to design
3. Advertising and marketing budgets will be diverted to design
4. We’ll return to basics in understanding people – psychology and physical ergonomics
5. Females will re-think the fields of design and engineering
6. We’ll see an exponentially increasing demand for better design, worldwide