tixe wrote:Another standard and useful textbook on this topic would be:
Product Design And Development, by Ulrich/Eppinger
Not the funnest or most up-to-date read, but a thorough and useful reference nonetheless.
As for the Roger Martin book:
– It is not going to focus on the 'product development process', if that is what you are looking for
– 'Design thinking is already dead'? Umm, like any buzzword, it had its moment in the sun before the backlash. But much of the thinking behind it is still valid, still the same common sense that existed before the buzzword and will exist after. Let's try to look beyond the hype and seek the substance, regardless of whether the vocabulary is trendy or not.
That book looks great!
I'm definitely looking for something process related, but also that hints to the overall thinking behind the process. I would like to offer a more design focused side of the story to kind of give another perspective as opposed to the more manufacturing/engineering side that the Ward books give.
(as for the design thinking being dead thing, that was more or less sarcasm, I actually tend to enjoy most of the books I've read on it)