Apple is mainly a software company that also does (not too shabby) hardware. Ive working on OS seemed like a good move to me in this regard.
Anyone see the Ellison interview on pbs the other day? I found it interesting where he said Apple would rather compete against Sony than Microsoft because Sony was more hardware company and they felt that they could bury them on the software side.
But back to the gold/champagne iphone, I hope Apple addresses the phone snatching problem with a built in software solution.