The most important thing here is, that rational/intellectual individuals can determine that the heaviest object is not necessarily the best object. It takes understanding, thinking, and critical thought to see past this hardwired/natural/primitive/instinctual response or thought in our brains. Dare I say “smarter customers”? And that is what is difficult.
Critical thought vs Primitive instinct.
People buy SUVs because “they’re bigger and better, I can run over other cars, its way safer because its bigger”. False. They handle worse. They brake slower. They’re lazier in the design and engineering vs a small compact car. Overall, they’re actually less safe. A marble flying toward a wall at 20 mph isn’t that big of a deal. Plus, that marble can be stopped easily or redirected easily (braking. suspension/steering). A bowling ball flying toward a wall at 20 mph has much more energy. That energy is transferred back into the ball (aka the passengers). Plus, it is much more difficult to steer that bowling ball or stop that bowling ball. But remember “bigger is safer” to families of 5, Just an example.
The point is, we make decisions based off of primitive instincts (for lack of a better, more scientific description).
With how fast we are adapting to change in the modern world, I wonder how long it will take to evolve out of these constraints?
Will it literally be 1 million years for 90% of humans to pick up two objects and state that the lighter one is better?
Or will it take 20 years?
Or will it be object specific (hammer vs smart phone)?
I wish I knew.
It takes great design and experience using said great-designed-product for humans to see/feel/understand that sometimes that initial gut instinct can be wrong. The more this occurs and the more people experience it, the faster we’ll lose this hardwired instinctual specific example (I feel anyway).
All that being said, I’m not a scientist or anthropologist, but I am an Industrial Designer who is interested in both fields to increase my professional skill set. In other words, these are just my opinions.
Last thing… I did a quick search, but could not find the specific study on the power drills. I’ll keep looking, because that study always fascinated me and I’ll like to refer to it in the future.