You can think of them as Davids and Goliaths sure but I think you’re skewing the term. Just because you have a wealth of professional experience doesn’t make you a Goliath. Kickstarter is about funding people that need funding. It’s about retaining control of your idea and the execution of that idea through democratic funding. It’s not solely about funding “art projects” by unknown craftsmen. The fact that Wilson, and the Pebble guys have awesome credentials is a good thing. Without it Kickstarter would be a website full of crappy ideas. Guys like Scott and Yves on Kickstarter is a good thing, it legitimizes it as a platform for product development and their participation constantly raises the bar regarding the quality of the site’s content.
If you don’t like that top names in design are overshadowing independent artists/designers on Kickstarter you have two options, don’t back them (which will be hard because their ideas and execution are really good) or step your game up.
2 cents.