Lytro Camera

October 19th, 2011, 8:59 pm

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ineo
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Check this out: http://www.lytro.com/

It takes pictures that allow you to focus after the picture was taken. It also adds a sense of dimensionality to photos- so that you can move the subject around a little bit, giving off the effect of a change in perspective... It's pretty wild tech, not to mention the beautiful hardware.

Re: Lytro Camera

October 19th, 2011, 9:29 pm

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NURB
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Hands on here:
http://www.petapixel.com/2011/10/19/han ... ro-camera/

Prototype review with interactive photo:
http://www.petapixel.com/2011/10/13/lyt ... more-38295

Amazing tech. I wish they'd done something a bit more traditional with the body, but considering the paradigm shift this thing could be, it's appropriate.
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro

Re: Lytro Camera

October 20th, 2011, 6:31 am

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iamdavidhill
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Wow, I want one! Both the software and the hardware look amazing.

I love the shape and design of the body, I love that it's not a traditional body although my bet is tha the technology will obviously be introduced and licensed so that it can be incorperated into tradional bodies.

Simply awesome. A definite game changer.

###
DAVID HILL | PRODUCT DESIGNER, UK.
Product Design Portfolio | www.productdesignportfolio.com

Re: Lytro Camera

October 20th, 2011, 9:22 am

Brett_nyc
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This seems really cool. I played with some of the demos on their site, and I think it just needs more resolution.

Re: Lytro Camera

October 20th, 2011, 12:06 pm

bcpid
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I have always wanted this. Coolest thing I've seen in ages.

Re: Lytro Camera

October 27th, 2011, 2:48 pm

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scrotum
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Lytro camera: 5 things to know before you buy

http://news.cnet.com/8301-17938_105-201 ... picStories

Re: Lytro Camera

October 27th, 2011, 9:25 pm

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So let me get this straight. You can only change the focus after you have converted the photo into a 1080x1080 photo?? (USELESS)

Until I've used one personally I don't think I am a fan. Looks annoying to use.

Re: Lytro Camera

October 27th, 2011, 9:53 pm

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Yeah, so they got me with the tech, but dropped the ball on the delivery. Such a bummer. If they'd made the pricepoint 2-3 hundred dollars more, and added a bit more to the system as a whole they'd really have been on to something.

Now it's nothing but gimmicks.
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro

Re: Lytro Camera

October 27th, 2011, 10:30 pm

nicanor
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It's new tech, it'll eventually improve but I guess for now they have to start getting some income for the R&D spent. It's marketed more for interactive internet photos vs DSLR crowd, hence they don't use megapixel and similar jargon. I remember Adobe making a similar idea with a lens with a bunch of individual lens on it. Was about 3 years ago or so when I last heard of it. Had to dig for it but here it is:
http://www.geekologie.com/2008/02/adobe ... rdware.php

Re: Lytro Camera

October 28th, 2011, 7:28 am

joyride
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I was wondering about the output of it. What a bummer. I cant do much with a 1080x 1080 image. That lightfield 'image' must be packed with information on it. Each image would be roughly 23 megs (8000megs/300 images). Seems like a lot of hassle for no real output.

Re: Lytro Camera

October 28th, 2011, 8:49 am

engio
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Has the exposure time been mentioned anywhere?

Re: Lytro Camera

January 8th, 2016, 12:39 am

sonofscrotum
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This thing turned out to be a major flop, can't even find it at the stores anymore. It really looked promising back when it was first introduced.

Re: Lytro Camera

January 10th, 2016, 10:49 am

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louis leblanc
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sonofscrotum wrote:This thing turned out to be a major flop, can't even find it at the stores anymore. It really looked promising back when it was first introduced.
I think they got the business model wrong. It's really cool cutting edge technology. Get pictures with the information on the direction of the light. I think going after the general consumer market wasn't the right choice. Especially since the big push was towards their live pictures that would allow you, in a web browser to to move the focus point in the image. It was all really a gimmick... not to mention couldn't be shared well on social media.

I think they were afraid of going up against the standard camera market as they knew they wouldn't be able to get the image quality. Maybe that could have made it for video - pulling focus in video is a true headache.

With that said, they seem to be pulling away from the consumer market and have found a use for the technology in VR. https://www.lytro.com/

Re: Lytro Camera

March 21st, 2018, 12:39 pm

sonofscrotum
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So after raising $200 million the company gets bought by Google for a fraction of that.

https://techcrunch.com/2018/03/20/sourc ... about-40m/

Re: Lytro Camera

March 21st, 2018, 1:47 pm

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Cyberdemon
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sonofscrotum wrote:So after raising $200 million the company gets bought by Google for a fraction of that.

https://techcrunch.com/2018/03/20/sourc ... about-40m/
They're probably right in their assessment that Google would rather have the IP and some key employees and thats about it. Your valuation doesn't mean much when the business has failed, I actually didn't even realize they were still around.
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