I’m not sure what a rock star designer is. We should all just try to be as good as we can be. If you look at previous big names and their success…
You could create a load of poor but aesthetically different products, a kettle that Alberto Alessi apparently described as a ‘beautiful Fiasco‘, a lemon squeezer that doesn’t catch the pips and stools that were difficult to sit on, then draw all those objects on your body and talk about sex a lot. (Stark)
Or rip a car seat out of a rover, drop it onto some scaffolding pipe and claim a revolution, then go around bashing up cubes of metal and claim they are chairs (Arad),
Or come up with a chaise longue, that no one could lounge on for any serious length of time as it was so cold and uncomfortable, so realising this, advertise it as half design, half sculpture (the lockheed lounge, Marc Newson)
Based on the former, if you wanted to become a design superstar in the 80‘s and 90‘s, you had to create un-functional objects loosely under the heading of furniture, that when questioned about, you claimed were more sculptural than intended for actual use. ‘What do my creations actually do? Who cares?’ Ron Arad
It may be that it is now impossible to become a rock star designer in this way as we now live in different times. People (I hope) want more functional as well as aesthetically pleasing objects. Rock star designers didn‘t get there alone, we put them on a pedestal and maybe the masses are not prepared to do that in the same way anymore, is today’s design less about ego? The most recent rock star designer I can think of is Ives, who rather than blow his own trumpet, bigs up his team and company, it’s different times.
What is interesting is if any of the 80’s and 90’s super designers will have left a real legacy. The media is forever claiming that Rock Star Designers (a strange term) are pushing the boundaries and their impact on the 21st century is already being felt. I question whether combining new materials and manufacturing processes to do something we’ve already done perfectly well is that revolutionary. A carbon fibre or blown aluminium chair is no more comfortable than a wooden one and more damaging to the environment. Yet we are not celebrating the engineers who invented the manufacturing technique, we’re worshipping the person who found out about it and thought, Hmm what can I use this ground breaking material that was developed for a medical procedure for… I know. I’ll make a chair! Again! It’s a strange world.