I have two businesses that can execute most of the crap I come up with, so no, I have no interest in paying someone else to do it. When I come up with some random idea that doesn’t fit either business, it either stays in the book, or goes to a friend who can do something with it. Maybe if it’s good enough, I’ll start another business and try to use it myself. The barrier to getting most products to market is pretty low now, and only getting lower. That’s how companies like Quirky can exist at all, because they know this, and the average non-expert doesn’t.
And I absolutely believe that execution is more important than the idea. That’s not really the point. If Quirky’s business model is truly intended to execute ideas, then it’s shortsighted to charge people to post one. They are going to get far fewer submissions that way, and miss out on a lot of good ideas. The costs incurred by a submission are minimal- they can crowd source the good ones to the top at no real cost to them. So why charge? Because it’s an easy revenue stream.
The real point is that they have figured out it’s more profitable to take $10 from all the amateur inventors out there with bad ideas (and there are probably a million of those for every good idea). It’s the same business model followed by invention submission agencies, and other bottom feeders that advertise on daytime TV.
They aren’t exactly making cars or airplanes, it’s all China-sourced plastic landfill fodder, “as-seen-on-tv” kind of stuff, although well executed. And they post their sales figures (which is pretty cool), so you can see that the average in production product has done about $20k tops. And they have 16 products in production, so that means their revenue from product sales is circa $300k. Figure 100k of that is product cost, and they claim to give back 30% to the inventors/designers/etc (only 10% on wholesale sales), so that leaves about $100k left, and I’m sure their overhead has consumed more than that.
Want to hazard a guess at how many ideas have been submitted at $10 a piece? I bet it’s more than 10,000.
More power to them. But it’s more than a bit premature to call this the future of design or anything.
Edit: Just saw the flexy power strip thing has sold more than everything else combined. Not surprisingly, because it’s the best design up there. They have paid out about 15k on it, on probably roughly $500k in total revenue (mostly wholesale). But that 15k payout is being split by 855 “influencers.” They guy who actually came up with the idea gets over a third of that, so roughly $5k, or about a 1% royalty. Would you take 1% on a project like that? Would he have done better pitching it to someone like Belkin?