isn’t the ‘design thinking’ term and associated messaging an attempt to gain a stronger claim/voice in the room? though the battle over the importance/merit of design is no longer in question, there is/was a feeling amongst designers that the process of design does not get the respect due and get away from that overly dreaded"sylists" moniker…mainly a way to advocate for & to get more respect for design, designers, & the design process…
In my experience, when you say the word “design” to people across a table, they tend to smile politely and think “fashion." Say “design thinking,” and they stop smiling and tend to lean away from you. But say “creativity” and people light up and lean in toward you.
isn’t the problem there really semantics and their understanding? i can say that the response i would get when i would tell people i was studying to be an architect was very different than it was when i went over to design, lack of understanding of what design really entails was something that always came up and architecture was almost always granted more respect; even though these are in many entirely similar professions. it was my experience that design was looked at as being in some ways less serious than architecture.
if there is a problem with the wording of that “every human has the capacity…” stuff, no disrespect to anyone but isn’t that a given? doesn’t every human have the capacity to do anything? we could all be de facto lawyers, after it is essentially just arguing/defending a point, but we trust the people whose profession it is to know the law. design in a way is similar to politics these days, lots of opinions and everyone seems to think their opinion is just as valid as every other even though (and because) they may be all on various points on the knowledge/expertise spectrum with different points of view…if everyone is creative, do designers start to get pushed out of making creative decisions? if anything, design could stand a lil’ more arrogance…
The idea of Creativity is the core of Design. The other angle I believe he’s on to is that it can be learned. Industrial Designers aren’t superhuman creators. Like most things, there are some of us who are much better at it. The Olympians of Design, so to speak. But every human has the capacity for Creativity. DT, for me, had an arrogance to it. The idea that if you don’t follow the mantras of DT, you’re not creative. Or you’re incapable of doing it right.
something i am beginning to understand that isn’t creativity/being creative is kind of the easy part? EVERYONE has ideas…but are they good? and are they able to communicate the idea effectively, and can the implement those ideas with the necessary level of detail & quality? making the ideas tangible and into the object (or whatever the end result is) would be the core of design. the thinking through and evaluating of ideas and laying out of a plan/process to get the right idea or solution to the problem is the part that really defines design. solutions do not have to necessarily be creative, only needed…
in short, there is an upcoming book to be sold and thiss sounds like another one of those terms/topics to get people outside of design to talk