Greetings all! I’m pulling together a presentation on Design Language and am looking for some examples of brand/products that exemplify a strong Design Language. I’m looking for some designer help to get me past the obvious Apple, BMW, Dyson, Method, OXO, KitchenAid (which I’ve already used)
Any help is appreciated to get me past my ‘writers block.’
maybe you could look at some smaller design studios and designer.
most of the successful ones have a signature style, i.e. design language. Sort of a general theme by which they operate which goes back to a certain philosophy and inspiration that makes them special.
Barber&Osgerby, Studio Feiz, Nakashima, Jasper Morrison, Konstanin Grcic, Ron Arad and so so many more could be mentioned.
Just find the ones you like, look at why their things look the way they do and not like anybody else.
i did an internship with DeWalt. That place really helped me out.
The words they used to describe their aesthetic were, “precision and strength.” I think if you used those words in your presentation, it would be clearly understood. And to elaborate on precision, you will notice all vents run horizontally pointing down toward the point of work/action.
I’ll try to stay away from Cars or Lifestyle/clothing brands:
Black & Decker, Ryobi, DeWalt (although is it just color?)
Lego, Playmobil
Bodum
Fiskars
Philips medical
Fluke
Crown
Bose
B&O
Leica
Braun
Belkin
Plantronics
I’m having trouble finding images, but Volvo did a great job with their car keys a few years ago when they still had keys in the traditional sense. They pulled the signature shoulders off of their car designs and interpreted them as a key fob… it looked kind of like a squashed V70 with buttons on the roof.
I believe Porsche has key fobs that are abstractions of their vehicles as well. Personally I think Volvo did a better job, it was a bit more subtle, but hey I’m biased.
Trek Bikes have two awesome ‘design languages’ they use to differentiate and segment - ‘race’ and ‘rush’. There was a great video put out by SolidWorks last year talking about this.
I think Lacie is also doing some nice things with their micro collections by different designers. They all seem to relate… maybe cause they are all rectangles. Also, the new Samsung printers at the Apple store show a nice direction shift.