Adidas World Cup Font ... WTF???

June 20th, 2018, 5:12 pm

step four
step four
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Did someone just get lazy? I understand the typeface was inspired by Soviet imagery. I'd like to know what drugs whoever designed this was on.

Image ... -font.html
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full self-realization
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Location: Tilburg, the Netherlands
Especially for short names with ambiguous signs it is very confusing. Also that large all-caps open curvy font is hard to read. It must be a joke about that we can't read Russian. Jahanbahksh (pronounce *bachsch, my girlfriend is Persian :) ) is still a great player though.
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step three
step three
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The whole WC is a joke.. jk! The sales dept went hard on the marketing guys “make it feel real Russian”
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Re: Adidas World Cup Font ... WTF???

September 17th, 2018, 3:13 am

Posts: 12
Joined: August 23rd, 2018, 5:04 am
I'm so glad someone has mentioned this here. I kept saying I couldn't read the names too well, and people thought I was not focusing on the game enough. This is a very illegible style. I'm so glad I found this thread.