Someone can spend the time and $ to make a good case study and give it to IDSA for 0$. Or, with todays webpublishing, they can go to lulu.com, create it themselves and make x$ for each one they sell. They might even sell more than IDSA if well marketed and posted here on core. Why would anyone give away that value for free, not to even retain IP rights?
The thinking that a big org like IDSA is the only one who can sell/distribute content like this to me seem to be very out of date with all the new media tool and self-publishing things on offer. As an example, a book like Yo's would in the past only be able to be published by a traditional publisher or someone like IDSA. Now, he can publish it himself and reap the rewards alone. (note- see my other comment in some other thread about how IDSA could even get a piece of this kind of action via sponsorship or IDSA stamped approval publishing).
I don't know what would stop anyone from self/publishing and distributing their own case study, as you suggest as a way around the IDSA Catalyst program. The "value added" that IDSA Catalyst gives that would be difficult to replicate is the peer review and "authenticity" that is provided by: Ravi Sawhney, CEO, RKS; Arvind Bhambri, Ph.D, USC; Robert Blaich, FIDSA, Former Design Director and Board Member, Philips; Tim Brown, IDSA, CEO, IDEO; Sam Farber, H/IDSA, Founder, OXO; Chuck Jones, FIDSA, VP, Whirlpool; Lorraine Justice, Ph.D Hong Kong Polytech; Steve Kaneko, FIDSA, Design Director, Microsoft; Guy Kawasaki; Sam Lucente, Design Director, HP; Tom Matano, IDSA, Exec Designer and Gen Mgr, Mazda Design; Imre Molnar, Dean, CCS; Ken Musgrave, IDSA, Design Director, Dell; Elie Ofak, Ph.D, Harvard B School; Bob Schwartz, FIDSA, Gen Mgr, Global Design, GE Healthcare; Linda Tischler, Fast Company; Lorrie Vogel, Gen Mgr, Considered Design, Nike; Helen Walters, Editor, Innovation and Design, BusinessWeek;
Patrick Whitney, Dean, Illinois Institute of Technology.
I don't know if you consider that value added but if I were buying a case study I would give it a lot of credence.
George McCain, FIDSA
Affiliate Assistant Professor, College of Arts and Sciences, Design Division, School of Art
University of Washington