rkuchinsky wrote:I agree, giving content for IDSA to make money on (either directly selling it or indirectly via memberships) doesn't sounds like a very good deal to me.
Perhaps it could flipped around. People already generate tons of content through blogs, books (like Yo's for example), courses (I've done a few for example that I could see being of value to others)...maybe what could work is if IDSA partnered with something like Blurb.com or Lulu.com and then authors could have their work published, under an IDSA "label", still own the content, and receive a major portion of the revenue. IDSA would get a small bit, but more importantly IDSA would be "distributing" the content and have their name attached to good stuff. The content would be available to both members and non-members, and perhaps even a special discount could apply to members (though I think it is better to be equally priced for all). IDSA needs to forget about the quick cashgrab (ie. I saw those case studies on Catalyst still cost $$), and concentrate more on being the go to place for good design content. Revenue can come later or in different ways, but fundamental information and useful publications should be accessible for all, otherwise people will just go elsewhere.
Think of how many design books are published every year independently or from publishing houses like Taschen and Phaidon. IDSA could be OWNING this market if they use their brand to aggregate all kinds of stuff and put their stamp of approval on it!
Think about it - an easy stream for example for good value and revenue could even be to create the ultimate portfolio printing service! Or how about publishing a final year's school exhibition in print or online. If IDSA was the goto source for things like this, every student would know about IDSA and have an easy entry...
In fact, just thinking about this kind of stuff (I'm making it up as I type) is actually very exciting. There are so many possibilities. Perhaps the next IDSA conference should just be a design charette about what the organization could/should be. I'd bet with 50-100 designers in one room for one day (with a few beers) the results would be amazing! It could even be a virtual conversation like this is.
R, i've been following this discussion pretty closely and I like where' your head's at with this idea, it's one of the few comments made that I got excited about. FYI, Blurb does allow you to use your own logo or seal on it's products for a small up-charge. This would be the easy part, striking deals on discounts and such would take more negotiations and might not go anywhere, but IDSA could place the orders or stock the goods and turn the discounts that way.
Around this time last year I put together an International Design Portfolio through Blurb for our organization highlighting all the great work coming out of our team. We then set up a Blurb account and we stock the portfolios for sale to our sales representatives and designers. It's low tech, but print is certainly not dead, it has been quite the success and has helped our sales force to engage in higher level design discussions with their clients while showcasing the design capability of our team.
Also, I brought this portfolio last year to the Midwest IDSA conference here in Minneapolis and spent a lot of time with students and showing them the book. I recommended that quite a few of them could use Blurb for their own portfolio and have a nice, professional looking piece to share with potential employers at a great price. So, given the IDSA student portfolio reviews this could arm the organization with some ammo to go in and negotiate with a company like Blurb by offering to recommend their services to students looking to have their portfolios printed. I also recommended to some students that while they could have their interview portfolios printed they could also have mini-folios printed as mailers as well. Also consider that IDSA can set up their own bookstore through Blurb and young designers that so choose to can have the IDSA stamp and could offer their portfolios through this store and make a little money back from the organization.
As to the concerns about proprietary boardroom design presentations not available for legal reasons, well, couldn't the IDSA still tap these individuals to assemble a general high level design deck to arm design directors with a piece to emphasize the importance of design within an organization? Articles in publications like Fast Company help in these efforts, but imagine an IDSA sanctioned annual volume solely dedicated to this end, that could be a pretty powerful tool, gain IDSA notoriety, and help members and non-members alike.