Give me a bit more detail in what you are trying to accomplish. The breakdown is always your hierarchy of communication. Are you trying to display different variants of a brand? In that case brand usually comes first and then product shots. Product shots are generally used for taste appeal so then need to look as appetizing as possible, but they can also be used to show usage. It all depends on the intent of the communication.experiMental wrote:Has anybody got examples of an outstanding ways to display food ingredients on packaging? Thanks!
That is an excellent question. And for the food industry, I have no idea. But the same problem occurs in the medical industry. Launching in the EU requires 13(?) languages and we usually include Kanji for Japan. We have small bottles with minimal label space, so a standard of icons was created instead of the laundry list of languages. Do I really need to spell out "Expiration Date" 14 times?experiMental wrote:iab : sorry that I have not made the question clear enough.
So here is a problem : food ingredients are written in several languages on a small package. They are almost unreadable without a magnifying glass. Has a successful solution been implemented to solve this problem and make the ingredients more understandable to people of all languages?
I was thinking of doing a cross between a universal pictorial representation of certain ingredients and periodic table of elements......
Basically, I'm just seeing too many incomprehensible ingredients. Also, there are many accidents caused by lack of attention paid towards ingredients in the product. Maybe it's a biased view from myself, as I had several such accidents. However, I still stand by an opinion that people should be more incentivised towards reading what is inside the food wrapper.
Interesting - it appears that food packaging sometimes fails to communicate what's inside, so it has to show a way of serving it in a really small space on some wrapper.Lmo wrote:Not exactly ingredient oriented, but what's with "Enlarged to show texture" images on some food packaging?
And what's up with showing brocolli in a bowl on the front of a package and labeling it, "Serving suggestion"?