whoa... I lost track of this topic... sorry Ray.
do you think that graphic design has any effect on Windows sales?
From this Boomer's point of view; no. In a day of rampant piracy, all I want to know when I buy a product is if it is actually made by the company whose name is on the package; constantly altering a logo is confusing. Take the blue oval; I don't even have to name the company and you know who I am referring.
And yes. People are so inundated by a constant stream of advertising hype touting products and features that it's virtually impossible to know what is what, what is new, or why one needs it.
A real annoyance to me is the constant media "updating" Apple does to the iPhone series; why isn't it always
simply sold as the iPhone; the product should always bear the latest technology without having to "tell" everyone it does. Of curse Apple isn't the only practitioner on this style.