Remember to save the packaging. It will become a classic.Cameron wrote:I just picked up a carton of Tropicana with the new(now old) packaging on clearance for $1.50 at the grocery store - I guess bad design can be a good thing sometimes for poor college students!
I like simplicity (nice layout yo). But here's something thats missing: brand equity. I don't think people were pissed because they couldnt tell it was orange juice. They were pissed because the orange represented 100% as-close-to-the-grove-as-you-can-get orange juice, not the 2% "juice" a lot of brands are pushing. The orange had a very recognizable image: straw in an orange. Simple, communicates the whole freshness thing, etc. Even if the layout is simple and nice on the new one (now thrown out for the old one) you threw away everything that made tropicana different graphically. Now it looks the same as the kroger, publix (publix has, or used to have, and awesome simple modern packaging design btw), etc... so why would you pay premium for it?yo wrote:speak for yourself. I think it should look like this:super kolbassa wrote:I guess we all just wanted to see the outside of the orange after all...
Hilarious!Mr-914 wrote:Travismo: I think we need to come up with a pretentious long-winded name for this new look too. Like "super-incredible law of attraction", "gravitational mega-hotness" or something. Actually, those names sound like strip clubs in Montreal, but you guys can imagine what I mean.
wow, i like. to bad it's totally inconsistent with everything else, but this execution is well done.PackageID wrote:I came across this today. I think it is a nice clean design but it doesn't seem to fit the Pepsi brand. I wanted to get all of your opinions, I have been doing a lot of thinking and I am really struggling to see how all of these pepsi designs work as one brand.
you just made me spill my morning coffee, laughing that hard."gravitational mega-hotness" or something. Actually, those names sound like strip clubs in Montreal, but you guys can imagine what I mean.