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February 27th, 2009, 6:34 pm

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super kolbassa
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I guess we all just wanted to see the outside of the orange after all...

February 28th, 2009, 11:03 pm

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Cameron
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I just picked up a carton of Tropicana with the new(now old) packaging on clearance for $1.50 at the grocery store - I guess bad design can be a good thing sometimes for poor college students!
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March 1st, 2009, 2:05 pm

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molested_cow
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Cameron wrote:I just picked up a carton of Tropicana with the new(now old) packaging on clearance for $1.50 at the grocery store - I guess bad design can be a good thing sometimes for poor college students!
Remember to save the packaging. It will become a classic.
It's not the cows' fault, stop molesting them!!!

March 1st, 2009, 3:01 pm

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yo
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super kolbassa wrote:I guess we all just wanted to see the outside of the orange after all...
speak for yourself. I think it should look like this:

March 1st, 2009, 5:31 pm

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PackageID
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Yo,

Its funny you posted that. Id did see this today.
6a00d8345250f069e2011168a061d8970c-550wi.jpg
6a00d8345250f069e2011168a061d8970c-550wi.jpg (20.26 KiB) Viewed 5217 times
6a00d8345250f069e2011168a0620b970c-550wi.jpg
6a00d8345250f069e2011168a0620b970c-550wi.jpg (13.57 KiB) Viewed 5214 times

March 1st, 2009, 5:43 pm

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yo
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I'm for it.

March 1st, 2009, 9:09 pm

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Travisimo
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nice one Yo

you might need a 30 page design breakdown to collect $500k though
Last edited by Travisimo on March 2nd, 2009, 12:19 pm, edited 1 time in total.

March 2nd, 2009, 7:50 am

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Mr-914
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Travismo: I think we need to come up with a pretentious long-winded name for this new look too. Like "super-incredible law of attraction", "gravitational mega-hotness" or something. Actually, those names sound like strip clubs in Montreal, but you guys can imagine what I mean.

March 2nd, 2009, 11:09 am

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d-flux
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yo wrote:
super kolbassa wrote:I guess we all just wanted to see the outside of the orange after all...
speak for yourself. I think it should look like this:
I like simplicity (nice layout yo). But here's something thats missing: brand equity. I don't think people were pissed because they couldnt tell it was orange juice. They were pissed because the orange represented 100% as-close-to-the-grove-as-you-can-get orange juice, not the 2% "juice" a lot of brands are pushing. The orange had a very recognizable image: straw in an orange. Simple, communicates the whole freshness thing, etc. Even if the layout is simple and nice on the new one (now thrown out for the old one) you threw away everything that made tropicana different graphically. Now it looks the same as the kroger, publix (publix has, or used to have, and awesome simple modern packaging design btw), etc... so why would you pay premium for it?

New brands? whole different story (like the student project above). They are free of preconceptions, expectations and graphic heritage.

I think that the established brands that have successful graphic overhauls either have poor brand equity in terms of their graphic presence, or the overhaul is done so well that nothing is lost.

March 2nd, 2009, 12:30 pm

iab
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I finally saw the "new" design in person this weekend. Didn't think it promoted the brand well. But I did like the cap.

Reminds me of my worst crit in college. I had everything pinned to the walls. My instructor started with "I like the pins." Needless to say, it went downhill from there.

March 2nd, 2009, 5:33 pm

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skinny
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What is this "Juice" thing you speak of Yo?
/jk

March 2nd, 2009, 5:49 pm

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Travisimo
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Mr-914 wrote:Travismo: I think we need to come up with a pretentious long-winded name for this new look too. Like "super-incredible law of attraction", "gravitational mega-hotness" or something. Actually, those names sound like strip clubs in Montreal, but you guys can imagine what I mean.
Hilarious! :lol:

We all might even get recruited for the Arnel big-theory logo team!

March 5th, 2009, 10:46 pm

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PackageID
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I came across this today. I think it is a nice clean design but it doesn't seem to fit the Pepsi brand. I wanted to get all of your opinions, I have been doing a lot of thinking and I am really struggling to see how all of these pepsi designs work as one brand.
PepsiNatrl.jpg

March 5th, 2009, 10:57 pm

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rkuchinsky
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PackageID wrote:I came across this today. I think it is a nice clean design but it doesn't seem to fit the Pepsi brand. I wanted to get all of your opinions, I have been doing a lot of thinking and I am really struggling to see how all of these pepsi designs work as one brand.
wow, i like. to bad it's totally inconsistent with everything else, but this execution is well done.

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March 6th, 2009, 1:54 am

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mo-i
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"gravitational mega-hotness" or something. Actually, those names sound like strip clubs in Montreal, but you guys can imagine what I mean.
you just made me spill my morning coffee, laughing that hard.

The Pepsi "natural" has a nice flow to it. Could use another cap made from
glass or cork though. It is inconsistent with the rest of the branding, but what worries me most is the wording "natural".

What is regulat Pepsi then "unnatural" ? "supernatural"? or "chemical" or "toxic" ???

In general it is very disturbing to see a major fuck up a brand like that.
I'll post a piece on another brand getting of track tomorrow, with more time
on my hands. (did I really type hugg, when I meant something much more sweaty?)

have a sunny day everyone and don't look at the stock markets today.
Yours mo-i
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