Aha, I get it. Not being an independent design entity (IDSA, Red Dot etc) makes it weird also.
The Taiwan International Bicycle Design Competition - a gold mine for good and bad ideas - had a prize purse of over a million NT, and first prize got somewhere around $11K US. Its sponsored by a group called ‘Cycling & Health Tech Industry R&D Center’, which I’m guessing is some sort of trade group. Given that any good bicycle ideas would eventually get knocked off in Asia anyway, attempting to win some relatively decent cash might be worth the effort to enter.