I appreciate the words of warning. Negotiating that minefield is something I’m still trying to figure out in these early stages. It’s a small-ish project where I have the means to complete the design/development stages mostly independently, but when it comes down to actually getting eyeballs on the campaign I definitely won’t have a ton of cash on hand for the giant marketing push you see from campaigns these days.
The product is targeted to a pretty specific, endemic market, which I’m hoping will make word-of-mouth and social media shares easier to come by. I can say with certainty, though, that if I wait around for $100k to land in my lap I’ll be waiting forever.