I think I have problems to catch on with some of the statements I have read here in this forum. Therefore I would like to know:
Is there a diffrence between design research and consumer research?
I think I have problems to catch on with some of the statements I have read here in this forum. Therefore I would like to know:
Is there a diffrence between design research and consumer research?
Design research is predominantly qualitative and consumer reserach is mostly quantitative.