I am currently interning at a company who frequently seek industrial design resources such as studios etc to contract some work. The company understands the importance of Industrial Design and is beginning to embrace some of the processes (that's where I come into place). Most of the team is engineers and used to a certain way of thinking (they have been doing it this way for over 30 years) however I have been asked to think about how this can be changed. I have started a series of weekly meetings with different topics on design, approaching research, etc. My meeting this week is concentrating on brainstorming and its importance. I have taken quite a bit of info from IDEO's resources on brainstorming. Brainstorming here is currently very flawed due to the "it wont work" mindset and not exploring every idea.
So here's what I am asking from you: I have set up an exercise where we are actually going to brainstorm. I do not however want it to be on a topic that we specialize in, so there will not be any thought barriers put up. I was curious if anyone had some good ideas for brainstorm ideas, I am thinking it will be a product, but I want to make sure its not too broad for an hour meeting. For instance I don't want "Let's brainstorm a new car design." Basically I am looking for somewhat of a brief.
I hope this is the right section, I wasn't exactly sure.