ARE ALL TV REMOTE CONTROLS BAD?

That was exactly the idea Richard. One of the other efforts in parallel that came out of the same innovation workshop was making a sounder with a voice agent. That product was announced at CES last year and is probably one of the last under my direction in the pipeline.

The Apple TV remote did get more buttons in the current gen. You can see the evolution here. Don’t forget the blank space at the top is a D Pad and a gestural input… it is still mega simple and lovely. Plus it recharges via lightning and has voice input. Of course it doesn’t have to handle any audio settings.