iab
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engio wrote:A mistake _senior_ designers do, is that they want to conquer the world with their projects. Like, if you don't reach 80% of the market it's not worth doing. But even 0.1% of the market may be a large enough market share to warrant a BC. Ever looked at quantities for the biggest kickstarter successes that pull in millions? It's THOUSANDS! I.e. below average China MOQ.
Conquer the world?

Incorrect.

I want to make sure my business is around tomorrow. That business has overhead, lights to turn on and mouths to feed. I want to pay my salesforce today and the next. It is a business with limited resources that will not be squandered on a whim or a hot sketch. I can't guarantee success, but I do know how to guarantee failure.
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yo
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engio wrote: To the OP - get some visuals down. Put it up on a wall somewhere. Get it noticed. 99.99999% chance is that nothing will come out of it. But you have positioned yourself as a designer willing to work overtime to think for yourself and explore a different direction = you've showed passion, and you've learned something.
Do it a few times on other projects and if your boss is a smart guy, you'll get more freedom to explore and not just execute orders.
I think this is very good advice for two reasons.
1) be someone who takes action vs someone who complains. You can't green light a new product at your level, you can visualize your ideas and socialize them. Focus on what you can do and what you can learn from that.
2) be an ideas person, plural. Don't make this the "hill you die on". Have lots of ideas, not one you obsess on.

I totally understand lab's point. Having a team, and a budget, and a percentage of revenue tied to new product launches, the higher you get the more you get exposed to that, the more it influences you r thinking. I do think there needs to be rom for people to innovate. Like tab said, a small proportion of time, but perhaps something really fantastic will come from it. Perhaps nothing, but the risk is contained.
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Cyberdemon
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Well a year certainly changes things - after I lost hearing in one ear due to a rare tumor about 6 months ago, our son was born in January and as of yesterday we just found out (or rather confirmed) that he has moderate hearing loss (still an unknown cause since there were no obvious complications or illnesses during pregnancy) so we'll be getting him hearing aids almost immediately while I have to get fitted next week.

This will be an interesting father/son bonding experience.
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yo
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Oh wow, sorry to read that Mike. I hope the fittings go well and the products perform for you!
FluffyData
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iab wrote:Your first job as an IDer and you want your personal opinion to drive the design?
That deserves a whole thread in itself....

Meanwhile, for anyone in Portland- "Design Museum Portland and the Center for Contemporary Art & Culture at Pacific Northwest College of Art (PNCA) are pleased to announce the opening of Bespoke Bodies: Bespoke Bodies: The Design & Craft of Prosthetics"

Image

Worth a look.
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yo
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I went to the opening the other night of that show. I’ll post some pics once I have a chance to edit them.
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ralphzoontjens
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Yes, I am very much for a hearing aid designed as fashion/jewelry item.
The difficulty is testing the market because you are much more likely to get false positives since there is a large gap between product affinity and buying behavior.
Customers may individually respond positively to a product but a lot more factors determine whether they will actually adopt the product.
In the fashion world, shopping simulations need to be set up to accurately test responses without bias.

I have followed several projects including one of our students':


The most important thing is that with stigmatizing medical products, people don't want to show it as having a medical function.
So, you need to design it like something anonymous or a different product (ear jewelry or earphones for example)
Then there is the workflow towards manufacturing but that aspect has opened up since over 90% of hearing aid devices worldwide are now 3D printed.
Let us hear from you throughout the project!
http://www.id-z.one
IDZone - Product Design || Visualisation || 3D Printing
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