I would delete the OP - even if you are not showing concepts - the client may not want people to know they are evening considering to work on this.yo wrote:Are you sure you should be sharing this information? Your employer may not like you talking about projects in process. Typically a designer will have to sign an NDA forbidding any disclosure.
Forgive my lack of experience. I've edited the OP to reflect my question more accuratelyyo wrote:Are you sure you should be sharing this information? Your employer may not like you talking about projects in process. Typically a designer will have to sign an NDA forbidding any disclosure.
I am pursuing this line of research on my own time. I wasn't looking to drive my opinion into the design process, was just merely wondering why manufacturers don't consider making hearing aids more visible or fashionable. I can understand that more established companies wouldn't have to pander to anybody with aesthetics, but surely somebody must've tried this approach.iab wrote:Your first job as an IDer and you want your personal opinion to drive the design? Quite frankly, I can't think of something more idiotic.
Not to say there isn't a market for a conspicuous hearing aid. How big of a market is it compared to the inconspicuous market? Is it enough to sustain itself? Once you go down the "fashion" road, how many different lines will be need to support the market? Rugged dude? Dainty dude? Sporto dude? Metro dude?
At this time, you are no where near qualified to answer any of those questions, let alone letting your opinion drive the answers.
If you want to pursue something on your time and not billable time, go at it. I for one would not be pleased having a junior go off script on my dime.
My wife is an ASL teacher and has many Deaf friends. The reality is that most people outside of that community view being deaf or hard of hearing as a disability which changes the way you are treated.Sriv_tsa wrote:I can understand why it is presumed older people would want something low-key, but I read that hearing loss is on the rise among younger people. Why wouldn't medical device makers try to design specifically for this?
I agree there is no harm looking for a "fashionable" hearing aid market. What I don't think the OP is capable of conducting a rigorous methodology to discover if there is a market. I don't think it is as simple as you laid it out. I don't think a few prototypes will cut it. I don't think asking "what do you think" looking at renderings carries enough weight to determine if there is a market. Sure, it is a start and get you to a no quickly, but by no means will it give you a yes. I need to know a shitton more before I go and recommend launching such a product. I even doubt it would persuade management to throw real resources at the "problem".yo wrote:Iab, I think it is ok to go into a project with a thesis, the key is to be objective about proving or disproving it. In this case it would be pretty simple to construct a few prototypes, render them up on different subjects and do max diff surveys vs traditional designs with targeted groups of the hearing impaired population in different age, socio-economic, and geographic groups. 3 designs in this more aesthetic forward type direction with 3-4 traditional units in a force rank style survey could yield some interesting results. I would do the force ranks as solo rendering, rendered on a young male, a young female, middle age male/female and so on to see if the participants rank them differently on different genders/age groups vs the devices on their own.
That's the point. Medical devices as fashion is not a new idea by any means. Yet I can count on my hands where that is used as a differentiater. The main reason being people want to be known for what they do, not what they cannot do.yo wrote: Unless there is a technical or ergonomic innovation then why make a new one at all? Market demands?