still a bit confused by the whole chunky shoe thing, didn’t even make that connection…could be some relation there, but i’d think there must be something these brands are seeing that is giving them confidence to, rkuchinsky’s point, re-start whole their previously defunct hoops category, sign & sponsor athletes and marketing spend around them? maybe it is that basketball as a sport (from prep to pros, even the new & growing category of basketball trainers) still gets a good amount of attention on social media? is it that they are seeing weakness in the hoops category with both or either nike & adidas?
or throw it on the medial side, i don’t mind it showing thru the outsole, tho it might execute inconsistently based on the colors…this is probably the most interesting move, being that they are under the nike umbrella and have previously done these collaborative product efforts it is curious if this is more than a one off type thing or nah…