very cool! don’t have much in the way of advice but i’m curious how much the process drives the cost? some years back i remember seeing similar shoe samples being built by (#alliterativecombostacking!) a factory the way crocs are with i think some kind of a 2 piece mold? even though all the molds were really expensive , the shoes could be cheap because the shoes were so simple, didn’t require much labor, and i think the duty cost was either really low or none at all; beyond the crocs themselves, it didn’t quite catch on...i think if you figure out what the main pain/selling point(s) the product is meant to address/communicate it would help you figure out where & who you should target; kinda like you stated you have the product, so right now it is a cool idea but is it a business? and is that business a brand??holtag wrote:Hi guys! The core77 boards have always been a great place to get feedback, and I'm in need of some. I've developed 3D printed shoes that are comfortable, look good (in the eye of the beholder but generally positive feedback) and are durable enough that I dare sell them.
But having the product is only the first step. Making that product profitable, now that's a whole 'nother ballgame. There are too many ways to approach this, and I'm pretty low on funds by now, so I've got to do this smart. Hopefully some of you can point me in the right direction!
I currently have a website http://www.fusedfootwear.com for sales and general information about the shoes, while I use http://www.instagram.com/fusedfootwear to generate interest and post updates.
My current main goals are:
- increase sales
- find a business partner who is skilled in growing sales
I have already spent quite a bit of time gathering my thoughts, and those can be found in a gdrive document here https://drive.google.com/open?id=16iwF6 ... zLHB94ckJU. Feel free to comment within the document.
So my question to you all is, how would you go about this? What will give the greatest return on investment? Do you know anyone who's done a similar thing successfully?
I think my price issue is the price vs. product life. I believe on your site it says on average they last about 6 months with regular use, where a shoe priced similarity or less (in the case of the Adidas example) could last much, much longer. I have boots that I've been wearing for 5+ years and cost nearly the same. The truth is i'm probably not the target market so take what I say with a definite grain of salt. With the value proposition question, I think what I am really getting at is what separates you into a small niche so its not as easy for the big companies to crush you immediately after you've put alot of time and money into work and buying machines. I would be interested to see if you could buy off the shelf soles that may last much longer and give you a trusted name to fall down on like Vibram or something. I must also add, I am not really a big shoe guy, so take that for what its worth Good luck!holtag wrote: 2. I hear you, but then we are discussing product market fit. A sneakerhead will buy a new pair of shoes every month. I'm looking for relatively affluent fashionable customers who see my shoes as an eco-conscious stylish alternative to similar products. Someone who would also like to have a somewhat unique pair of shoes. Out of curiosity, what would you consider a good price and associated alternative product (ie, what would you consider similar shoes to mine)?
Thanks for sharing Yo, I am digging those photos.yo wrote:Lastly, it was said before, but I think upping the photography would help. For the casual street shots, check out the Sartorialist as a reference: http://www.thesartorialist.com Some good backgrounds with a little shallow depth of field goes a long way there. Then I'd hire a photographer to do a few really good studio shots. You would be surprised what you can get from a professional photographer for a reasonable cost.
While I understand your pov, and I don't know the shoe market in any way, shape or form, I think it should be that picture or no picture at all.yo wrote: 2) The picture of you is also a little intimidating. Knowing you through core77 and instagram I know it suits your personality, but think this is the first time someone is introduced to this concept and to you. You want to imbue them with confidence and trust. I would go with a more conservative picture of yourself.
I think the "Mad Scientist" positioning is another great way to go. I love that idea actually. I'm not getting that though in anything other than that one pic. You could carry that through everything, the branding, proposal put your photoshoots with beakers filled with plastic 3d printer material, calipers. Giffs of the 3d printer in action. Play it up. Make it a story. Make it so people share the website.iab wrote:
I would make sure everything aligns to the "mad scientist" value proposition. I personally think you have a good start, but it is something that should always be in the design process and go through a lot of change in the early years.
Another good way to go. Again, play this up though. Show images of yourself measuring peoples feet with a denim apron on. Get the branding to align with that.holtag wrote: And I'd actually prefer going the bespoke craftsman route. I guess the website doesn't convey that huh? Hmmm, that is definite food for thought. Thanks again for chiming in, I need all the help I can get!
I see it as a modern twist in his site. It isn't the stereotypical Frankenstein, black with lightning. But the picture with the white background, tinkering with a technology not associated with finished shoes, the ability to concoct your own "secret" formula for finished good. That's the vibe I got. I see it there at 50,000 feet, but you are probably right there needs to be more in the details. I would just hate to see the details go all Frankenstein.yo wrote: I'm not getting that though in anything other than that one pic.