I need advice

August 22nd, 2012, 10:48 pm

victordcantu
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Hi guys, I'm from Mexico, I speak little English. I am new to designing shoes, I like to design shoes for basketball and athletics. I have sent proposals to Under Armour, but have not received responses. I wonder whether it is ethically acceptable to use the designs that I have shown to Under Armour and try to present them to other brands or make them public in portfolios. I have no idea of ​​how the shoe design business, I would like to know how to submit designs, because I can not leave Mexico, Can you work as a freelancer? How do you sell the designs? How much do they cost? How is copyright protection?

I thank you in advance for your advice, and greetings from Mexico.

Re: I need advice

August 22nd, 2012, 11:04 pm

victordcantu
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I learned on my own using Photoshop, and experimenting I realized that a pencil sketch, but look good, does not guarantee that the final design is just as good. Conversely, a good design also finished, and even a physical prototype may look good, but in outline, simplifying their lines, might not look as good. I have concluded that it is important to know the design of a shoe in the sketch giving effects, or even draw with volume as close as possible to reality. It is important for me to do designs as realistic as possible, using Photoshop. Currently I can do a final design, with 10, 20 different colors and combinations, textures and backgrounds, in 10 hours. I dont know of professional work, I consider myself a beginner, and my effort of 10 hours to complete a design has given me good results, I think. I think it's important to do multiple sketches, many, but I think it's also important to know how the design might look in reality, using drawings with volume. I also think that it is inappropriate to design high quality shoe cough with multiple angles, perspectives, sole, etc ... because I think that the time spent on them, it may be time to design it in 3D, and the result is amazing, and more professional.

I'd like to know what you think. I'm wrong?

Re: I need advice

August 22nd, 2012, 11:17 pm

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TaylorWelden
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Greetings Victor,

Can you post some images of your shoe designs so we can provide some constructive criticism and to see where you're at? This way, we can help point you in the right direction(s).

Its all about having the skills and the drive, then knowing where to channel them both. Plus, a little luck doesn't hurt either.
Taylor Welden

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Industrial Design Portfolio

Re: I need advice

August 22nd, 2012, 11:29 pm

victordcantu
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The designs presented at Under Armour, included a version of the logo, to strengthen the bond between the consumer and the company, intended to apply to labels and advertising in general. A logo design I added the words "you are", which is interesting handle advertising. Obviously I do not intend to replace the Under Armour logo is just a variant for advertising.I like to represent concepts in design, and wrap them in a visual environment. This is one of the designs I submitted, and I would like to present to other companies, and even give it away to anyone wishing to make any of my designs. I wonder what alternatives there are, and know how is the shoe design business.

This is a design made with Corel Draw vector, and finished in Photoshop.

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Last edited by victordcantu on August 22nd, 2012, 11:42 pm, edited 2 times in total.

Re: I need advice

August 22nd, 2012, 11:34 pm

victordcantu
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TaylorWelden wrote:Greetings Victor,

Can you post some images of your shoe designs so we can provide some constructive criticism and to see where you're at? This way, we can help point you in the right direction(s).

Its all about having the skills and the drive, then knowing where to channel them both. Plus, a little luck doesn't hurt either.
Yes, just upload images, what happens is that I want to know what the business. I sent some designs to Under Armour (I think it is the only company that openly soliciting proposals) and I want to know whether it is ethical to present to other companies. I hope you can give me advice. My English is bad, I try to express myself as best I can.

Re: I need advice

August 23rd, 2012, 8:22 am

victordcantu
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Re: I need advice

August 23rd, 2012, 9:24 am

victordcantu
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This design was not presented to Under Armour, because now I want to focus on more viable alternative, perhaps smaller companies, I do not know.

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Re: I need advice

August 23rd, 2012, 9:29 am

victordcantu
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Re: I need advice

August 23rd, 2012, 11:11 am

Robin
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To answer your main question, yes it is okay to show these Under Armour designs to another company. Under Armour does not own them, so unless they have requested otherwise, you are free to do what you like with them. It is good to have many different brands in your portfolio, even if it is just your personal work and not paid. This is a good way to show that you are interested in all shoes, not just one brand, and that you understand each for their differences.

As for your prospects, I am not impressed by these renderings. They are good, no question, but they only show me that you like to use Photoshop. No company cares about this part, only you. If you show 20 images of the same shoe it is a waste of time. Interviewers will rather see 20 different shoes done in pencil. They are looking for a big imagination, not intense focus on software. If you are not able to leave Mexico I do not think you have a chance. Telecommuting is fine for much of the time, but travel is essential in footwear design.

I am sorry to be tough, but it is necessary. My advice is to forget shoes and become a digital illustrator. You have good skills with Photoshop, and I think you can be happy doing that without having any shoes involved.

Re: I need advice

August 23rd, 2012, 11:52 am

victordcantu
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Thank you for your feedback. I understand the need to make many sketches, but my question is: Help on something, the show illustrated designs in Photoshop? Not only present sketches? For example: Present 50 sketches of a concept, and accompanied by the selection of three of the best designs, and work them in Photoshop. And at the end, testing color and make design modifications, including various tests? It works in the shoe design industry?

Well that was my idea of how to make representations of shoes, after the sketches, without the need of 3D and faster. I suppose I have no idea.

The sketches are the first and the most important, but 50 sketches, maybe only 5 are viable and beautiful, and of those 5 you have to choose one, it's worth the design chosen work in Photoshop, make changes?

I like to spice up the final designs, presenting environments, This helps in something in the shoe design industry? Sorry my english is bad.

Re: I need advice

August 23rd, 2012, 2:50 pm

dziner82
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victordcantu wrote:Thank you for your feedback. I understand the need to make many sketches, but my question is: Help on something, the show illustrated designs in Photoshop? Not only present sketches? For example: Present 50 sketches of a concept, and accompanied by the selection of three of the best designs, and work them in Photoshop. And at the end, testing color and make design modifications, including various tests? It works in the shoe design industry?

Well that was my idea of how to make representations of shoes, after the sketches, without the need of 3D and faster. I suppose I have no idea.

The sketches are the first and the most important, but 50 sketches, maybe only 5 are viable and beautiful, and of those 5 you have to choose one, it's worth the design chosen work in Photoshop, make changes?

I like to spice up the final designs, presenting environments, This helps in something in the shoe design industry? Sorry my english is bad.
Victor,
you are pretty close in how your understanding of the process, but to partially agree with Robin you need to show that whole process. so show a page or 2 of research, defining the consumer,design brief, competitive set, etc then show a couple pages of sketches with callouts or images as to what is driving your design direction, then maybe a page or 2 talking about materials or construction/function, then after all that has been clearly communicated end the presentation with one or 2 of the renderings you have shown above. that would be a basic outline to follow, it can be tweaked but all those things need to be represented to show your skills to a company as a designer, not just renderings.

Re: I need advice

August 23rd, 2012, 4:07 pm

superwoo
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Victor don't worry your English is good and you have good rendering skills. You have learned to have good technical skills, but now you must learn to be more creative.

You are probably not getting a reply from UA because they are very busy and because your designs are very similar to other designs already on the market, so they offer nothing new and interesting to them. You must understand that Under Armour has a large team of experienced designers who offer new designs and solutions every day of the year, if you want to compete with them you have to design something unique and distinct that is rare.

You don't need to show development sketches (unless you are interviewed), but you always need to show a good story for your design. I suggest you think more about a unique theme for your designs. Under Armour has been using much inspiration from nature recently maybe your story can be an evolution of that, like bio-mechanical structures in architecture for example. Also you should offer a unique design solutions like an interesting lacing system, or construction methods. Consider if the shoe can be more environmentally friendly, or help resolve some social crises.

You can also develop the concept of family in "You Are Under Armour" further so it is expressed also in your footwear design. How can family and unity be expressed in one design or an entire design collection? Maybe its a Pride design for a massive Hispanic consumer population in the USA or International markets. You can explore cultural themes as graphics or 3D features like weaving a shoe like a Huarache, or other influences to help connect Under Armour with other consumers. Watch the video below.



Creative solutions can be found in many design dimensions and not just colour and blocking. Think of as many solutions in as many dimensions as you can, then you can choose the strongest ones and the the right combination for your final design.

As Mexican designer you should not be worried about borders, there are designers at Nike, or Adidas from all over the world, Vietnam, India and New Zealand, probably also Mexico.

With the internet you don't need to travel to meet the companies, if a company likes your work they will interview and hire you, pay for your visa, pay for temporary accommodation, airline tickets, rental car, its not very complicated because they will organize and pay for everything to help you, because you have a precious talent. But before all this you must be prepared to work hard to improve, face rejection and never give up if you want to be hired by a successful company. Eventually you will succeed, but it depends on how determined you are.

There are many footwear designers now working at Adidas and Nike who became known on internet design competitions such as the KicksGuide Artist Series.

http://www.kicksguide.com/admin/artist_series.asp

Work hard in life and you will be lucky.

Re: I need advice

August 23rd, 2012, 4:30 pm

victordcantu
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dziner82 wrote:
victordcantu wrote:Thank you for your feedback. I understand the need to make many sketches, but my question is: Help on something, the show illustrated designs in Photoshop? Not only present sketches? For example: Present 50 sketches of a concept, and accompanied by the selection of three of the best designs, and work them in Photoshop. And at the end, testing color and make design modifications, including various tests? It works in the shoe design industry?

Well that was my idea of how to make representations of shoes, after the sketches, without the need of 3D and faster. I suppose I have no idea.

The sketches are the first and the most important, but 50 sketches, maybe only 5 are viable and beautiful, and of those 5 you have to choose one, it's worth the design chosen work in Photoshop, make changes?

I like to spice up the final designs, presenting environments, This helps in something in the shoe design industry? Sorry my english is bad.
Victor,
you are pretty close in how your understanding of the process, but to partially agree with Robin you need to show that whole process. so show a page or 2 of research, defining the consumer,design brief, competitive set, etc then show a couple pages of sketches with callouts or images as to what is driving your design direction, then maybe a page or 2 talking about materials or construction/function, then after all that has been clearly communicated end the presentation with one or 2 of the renderings you have shown above. that would be a basic outline to follow, it can be tweaked but all those things need to be represented to show your skills to a company as a designer, not just renderings.


So the point is that you recommend me is also I need to publish the preliminary sketches to the completion of the final design. Obviously without a sketch, you can´t advance to the realization of "fine sketches." Also an investigation, justification, materials manufacturing, consumer, and other characteristics. Some things I can not do. I can explain in my designs (Visual and written) in an environment, a justification and sometimes I like to add advertising, think of a product already wrapped, packaged, add slogan, close and complete concepts. But I do not know the material and technical specifications, I design instinctively, thinking of a concept and the consumer to whom it is intended. For example, Under Armour recommended me, do minimalist designs for basketball, because it's the kind of line that they produce, which is why I adapted to the requirements, outlined and fluid designs that are not over-saturated characteristics.

Well, assuming that I now present sketches, select a final design, prepare it for advertising, do different color proofing, transfer it to Photoshop, presented research, specifications and consumer research. What is the next step?

This design was submitted for Under Armour, briefly explained the concept, with pictures and words.


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In this poster, the player is in a position to attack, but holding the racket like a sword, or spear, ready to attack prey.

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Orion is a design linked to Orion "The Hunter", in Greek mythology. It is inspired by the wristbands and headbands, used in tennis. A band diagonally traverses the shoe sole in the heel area. That element is the main feature of the concept. I thought about linking the wristbands and headbands as a distinct element of the hunter, to close the whole concept.
Orion is for instinctive athletes, for players who select their moves, for explosive athletes, athletes who are not improvised. Orion is for hunters.

Re: I need advice

August 23rd, 2012, 4:33 pm

victordcantu
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Re: I need advice

August 23rd, 2012, 5:03 pm

victordcantu
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superwoo wrote:Victor don't worry your English is good and you have good rendering skills. You have learned to have good technical skills, but now you must learn to be more creative.

You are probably not getting a reply from UA because they are very busy and because your designs are very similar to other designs already on the market, so they offer nothing new and interesting to them. You must understand that Under Armour has a large team of experienced designers who offer new designs and solutions every day of the year, if you want to compete with them you have to design something unique and distinct that is rare.

You don't need to show development sketches (unless you are interviewed), but you always need to show a good story for your design. I suggest you think more about a unique theme for your designs. Under Armour has been using much inspiration from nature recently maybe your story can be an evolution of that, like bio-mechanical structures in architecture for example. Also you should offer a unique design solutions like an interesting lacing system, or construction methods. Consider if the shoe can be more environmentally friendly, or help resolve some social crises.

You can also develop the concept of family in "You Are Under Armour" further so it is expressed also in your footwear design. How can family and unity be expressed in one design or an entire design collection? Maybe its a Pride design for a massive Hispanic consumer population in the USA or International markets. You can explore cultural themes as graphics or 3D features like weaving a shoe like a Huarache, or other influences to help connect Under Armour with other consumers. Watch the video below.



Creative solutions can be found in many design dimensions and not just colour and blocking. Think of as many solutions in as many dimensions as you can, then you can choose the strongest ones and the the right combination for your final design.

As Mexican designer you should not be worried about borders, there are designers at Nike, or Adidas from all over the world, Vietnam, India and New Zealand, probably also Mexico.

With the internet you don't need to travel to meet the companies, if a company likes your work they will interview and hire you, pay for your visa, pay for temporary accommodation, airline tickets, rental car, its not very complicated because they will organize and pay for everything to help you, because you have a precious talent. But before all this you must be prepared to work hard to improve, face rejection and never give up if you want to be hired by a successful company. Eventually you will succeed, but it depends on how determined you are.

There are many footwear designers now working at Adidas and Nike who became known on internet design competitions such as the KicksGuide Artist Series.

http://www.kicksguide.com/admin/artist_series.asp

Work hard in life and you will be lucky.

Superwoo, Thank you for your advice. You know, it's hard to compete, and even more difficult if you do not have a university degree attesting to your capabilities. But although I did not study a career, I like the overall design and advertising, art, clothing, footwear. You know, Under Armour has long operated a line to Basketball which will not change much, ie, remain true to style, this year,   for the progress I've seen, their prototypes, they will launch a line, which is very similar to the previous one, they say they worked well, so well kept. So, at the suggestion of them, I did some designs similar to the concepts they handle. Under Armour is a brand that strengthens their products with stunning visual proposals with much retouching in Photoshop, is a characteristic of them, and one advantage is that they have a page to receive proposals from the public. That is something that is appreciated in these companies. If. you're right about the slogan "You are Under Armour" is something I wanted to introduce UA, because I've noticed that their products have a narrow doorway to the consumer, perhaps should be more flexible and cover a range of familiar products . This is very evident in UA, I did a design called "Justice" and the slogan is "And Justice for all" That is, everyone deserves the shoes "Justice", and of course ... also deserve "Justice for All". I wanted to cover an even larger spectrum, adult children, women, and more.

Another topic that interests me:

How to measure the success of a shoe? For sales, acceptance, good reviews?

If a design is purchased by the consumer for which it was designed, is a success?

If a design is accepted by a consumer who was not planned, it is a success?

Or the success of a shoe is based on the threshold covering the consumer, that is, if a shoe is accepted by young, adolescents, adults, women and men, is a success?

Thank you for your feedback.
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