The news has just been released in the public domain so I can finally post some work here on an ongoing project. It's for a new athletic footwear (running) brand, SKORA, that I've been working with since the inception over two years ago. I created the brand positioning from the client's original conception, and as well have done the identity design, footwear design and will be working on all things related from packaging to marketing, POS, development to production, etc.
It's been an exciting project, as so many of my current projects are, working to develop a new brand and associated philosophy, product DNA, and identity from scratch.
The concept is for a more minimal, modern, and barefoot-like running experience.
You can read more about the brand here-
Below is a rendering I did for one of the design that was to be featured in an LA Times article, but the illustration got cut last minute (though there is still a section of the article talking about the brand). Feedback so far via the brand's twitter feed as well as a Runner's World forum have been very enthusiastic and I look forward to helping bring the brand to life!