yo wrote:I hear you, but if Jeep where to collaborate on footwear, it would be a big endeavor. What brand would they work with? What type of shoe would it be? How would it address the Jeep consumer and support the Jeep brand? These are the questions that would get answered before the pen hit the paper.
If you removed the Jeep sketches and told me this was by an automotive brand, I would think casual, sleek and low profile, simple clean design with modernist detailing, somewhat luxurious, European... maybe Audi made by Royal Elastics (before they where bought by K Swiss...)
Very nice sketches. I don't want to take away from that at all. Focus in on the design and the functionality of the form as a communication medium for the brand, beyond the physical links to the product of the grill and open area. Conceptual links are more difficult, but much stronger than aesthetic veneers.
all good points.
the jeep brand is relatively strong and focused. if moved to footwear, think about how this would translate. as a starting point, perhaps identify existing footwear brands/styles that would work as jeep and go from there. Keen, Merrel, ACG? if casual, maybe something along the lines of some of the puma trail stuff?
theres nothing worse than a cobranding that slaps a logo on product. ferrari laptops, anyone? what is the core of the jeep brand? trail? simplicity? mobility? ruggedness? find the core of the brand and you'll find the core of your concept direction.
also i feel that your rendering is not nearly as strong as the first sketches you posted. maybe suggest to stick with sketches more before going to rendering. also watch your proportions. the jeep stuff looks a bit fat and puffy.