I don't like the Cee'd, but I'm an American...not in the target market.
The Cee'd actually reminds me of the Mazda 3 more than the Audi. Although, I will confess the front bears a certain resemblance to an Audi.
The 3 is the only other car I know that has that distinctive crease above the wheel. From behind it reminds me of the seperated fenders of '30's cars like the Ford model A.
The Audi grille, to me, is just trying to hard to be different. It seems lately that all of the German car makes realized they had that cool teutonic modernist look down 100% and said, "opps, ve are all making cars zat are too alike! Achtung!". Then they ended up making cars with details that look like they should be on Korean cars. The forms are great, the proportions are spot on, but what's with Audi's grille...the BMW 7 series rear end...Mercedes barely functional C coupe.
I hate to say it, but for me, Germany has fallen far in terms of auto design. Note however, I don't mention VW. VW has actually recaptured my interest with the new Golf. It's not radical, in fact, it is much more an evolution of those older German designs. But it's executed perfectly.