Ford Mach E

I actually think it’s a reasonable good looking car. Completely agree on the confusing Mustang branding though, it will be interesting to see how it fairs with production outside of the USA.

I also agree that the branding has no need to be different, but think it will continue until the marketing benefits around development, i.e. we are innovative and forward thinking, wears off for consumers. I thought this would have happened already given that virtually every car maker has some level of EV in the works.