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Re: What is BMW doing?

January 22nd, 2019, 9:04 am

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NURB
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Re: What is BMW doing?

January 22nd, 2019, 12:45 pm

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slippyfish
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Nothing subtle about that Avalon, but its grille seems more 'authentic' to their brand in a way, than the BMW direction. At least its not sacrilegious.
(I'm a Toyota apologist, since I work in a manufacturing environment.)
However that grille approach would be 180 degrees out from the Porsche design mandate of "being fun to wash by hand". Ugh all those little hexagons.
The upcoming Camry TRD actually has a grille that somewhat works. Its still obnoxious but less confrontational.

That series of C77 front-page articles on "what its like to be a car designer" were really fascinating and illuminating especially on the silo'd approach and political/personality-driven competitive environment in big car studios.

Bigger grilles and more 'graphics' and lights and gills will play better in Asia and other areas where subtlety concerning material possessions goes unrewarded. Make the logo bigger, gold-plated, and hang it on four surfaces.
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Re: What is BMW doing?

January 22nd, 2019, 2:54 pm

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yo
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slippyfish wrote:
January 22nd, 2019, 12:45 pm
the Porsche design mandate of "being fun to wash by hand".
I hans't heard that before. What a lovely conceptual framework.

Re: What is BMW doing?

January 22nd, 2019, 4:33 pm

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slippyfish
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yo wrote:
January 22nd, 2019, 2:54 pm
slippyfish wrote:
January 22nd, 2019, 12:45 pm
the Porsche design mandate of "being fun to wash by hand".
I hans't heard that before. What a lovely conceptual framework.
Its from some interview I found with Grant Larson at Porsche. Much, much better execution to a clear directive than whatever BMW is doing. Granted they are not 1:1 competitors.

"“The 911, because it has become such an established car, has become the foundation for our identity. In German, the expression is Marke Identität, which translates to ‘marque identity’, and this is what makes you instantly recognize that the car is a Porsche, and not only that, which Porsche it is. We take certain features and apply them to our other cars to give them this unmistakable Porsche identity. Porsches have a very wide body with a tapered cabin, and these characteristics apply to all our vehicles.” A video Larson showed next graphically demonstrated another characteristic – the roof “fly line” – the remarkably similar long arcs from the top of the windscreen to the rear of the vehicle, whether it is 911 or Macan or Panamera. “Just one glance at the vehicle,” the narrator intoned, “and you can feel the unique Porsche design DNA.” Or as Larson described it, Porsche’s “design authenticity.

“Whenever I start the design of a new car, do I have to follow all that stuff,” Larson asked rhetorically.”No. But it serves as an orientation. And if you deviate, you must be very careful.” As he summed up, he brought a laugh: “You notice our cars are always soft, round shapes. Sensual is a perfect word for that. But it’s always our goal to develop, to design cars that are fun to wash by hand.”
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Re: What is BMW doing?

January 22nd, 2019, 6:17 pm

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I’m,icing reading through comments on Facebook and Instagram posts about the new 7. Pretty much all hate the grille. And BMW can’t reply fast enough to the odd positive comments to keep up the visual of support. Def keeping my e38 forever now.

https://www.facebook.com/309506851302/p ... 632086303/

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Re: What is BMW doing?

January 22nd, 2019, 7:21 pm

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I actually saw one in my neighborhood... but they guys was proudly standing next to it so I didn't take a photo...

Re: What is BMW doing?

January 23rd, 2019, 12:22 pm

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slippyfish
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rkuchinsky wrote:
January 22nd, 2019, 6:17 pm
I’m,icing reading through comments on Facebook and Instagram posts about the new 7. Pretty much all hate the grille. And BMW can’t reply fast enough to the odd positive comments to keep up the visual of support. Def keeping my e38 forever now.

https://www.facebook.com/309506851302/p ... 632086303/

R
Those three photos on their FB page seem almost....exploitative. Its like pr0n in a way, just focusing on the 'money bits'. Not a good clean inspiring look.
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Re: What is BMW doing?

February 7th, 2019, 11:34 am

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It is fun to read seasoned car designer Peter Steven's opinions on all this grille growth: https://www.facebook.com/PeterStevensDe ... 9812610339
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