Agreed. It is fantastic in my opinion. I’m looking forward to the 5 door interpretation.
RE design language, I think the most successful languages are descriptive, not prescriptive, but if you have something that is working, stick with it for a bit. In this case they just released the coupe concept. As a follow up statement so soon, it makes sense for the cars to be variants of one another vs different designs in the same language.
I find it interesting that Volvo seems to invoke other Nordic brands in their concepts, to the point of trying to ride on other’s success. Trying to enforce that “we’re still swedish, not chinese” perhaps? I’m guessing you’ve seen the “Made by Sweden” Zlatan and Steve Angelo commercials…
Linas Matkasse - Swedish food delivery service
Bring - Nordic version of DHL
I don’t mean this as being something bad, I wish all these brands success, it’s just interesting to see all the colabs they’ve got going (assuming they are colabs).
They are still Swedish. Ford never closed down the engineering and design centres in Sweden. I think the institutional knowledge and experience were the biggest assets in Geely’s aquisition of the brand.
Also, why does the side view look like a mixture out of Dodge Durango and VW Tuareg? This is heading into
the wrong direction. The decor laden exterior caters to the taste of people who would want to have a big honking
V8. The ones even thinking of buying a big SUV with a 4banger and FWD would want to have the styling of the
concept cars to go with that.
I hope they can mend it as I’d hate to see Volvo go.