51: Regarding: “I30 was designed and engineering in Germany”, “not a Korean Engineering Vs German Engineering story”
I’m sure there are some good press releases from Hyundai’s PR department to support your view, and I’m sure there are some proud designers and engineers in Europe who will take as much credit as they can. But anyone who has been in the world of satellite design, r&d, and technical centres will recognise that this car does not get designed and MANUFACTURED this way without heavy, heavy involvement from Korean headquarters. DECADES of effort and benchmarking and supplier relationships etc. IN KOREA - and yes, increasingly globally - allow this to happen.
Understand there are many (marketing/perception) reasons for Hyundai to promote the European involvement, and few reasons to promote Korean involvement in the project.