I'm actually on the opposite side of the comments so far...
I dunno, out of the the two, I'm kinda liking the Audi. The chamfered grill goes back to a previous concept vehicle (can't remember which) and overall the proportions look good, plus the AL pillars are nice. No, it's not the Bauhaus inspired stuff of (yo's) TT, but that is already a bit dated with the like of the new BMW's and A5's and now out that show equal restraint with a bit more fluidity and emotion. I'm one for clean lines, but there is a certain 90's Taurus vibe it can bring.. I think this will be like the A5 or Z4, where in person it looks a lot better (side note- every-time I see a z4 on the road I can't stop looking - I swear it has one of the most unique and aggressive/refined faces currently out there).
The Volvo on the other hand is a disaster. Rather than Hyundai, I think it is more like a Subaru (sorry Justin). Designed, yes, but wholly unremarkable and un-ownable from a "down the road" perspective or brand DNA vibe . I'll always have a sweet spot for the brand as I grew up in A 240 GL, 240 wagon, 740, 850T, and have liked the previous gen wagons and some other models but this isn't cutting it for me. the "between the lights and grill" lamps look like the weak E class MB face, and the tail looks like it was C&P from several marques (jag + Subu + Honda + ???) . Plus the sculpty side profile is certainly Hyundai.
out of the 2, I can certainly see the Audi doing well. The compact Audi sportback in Europe is already a big seller and there is not much in NA to compete aside from the plasticky Mini or fault prone VW (imports and others just don't even stackup). Still (if it supposed to be) as a BMW 1 series fighter, the Audi has a long way to go, IMHO.
At the least, I'm glad Audi didn't chase the MiTO, which is a cartoon on wheels.