Love me a good lettering discussion.
Adding to my work at the James Moore restaurant (earlier thread here: http://boards.core77.com/viewtopic.php?f=20&t=36609
working on a sidewalk sign ("sandwich board").
This photo is the 4th iteration/prototype. Pedestrian "sidewalk" chalk on butcher paper; on top of the actual sign board. Feeling it out at 100% (colors not accurate to final) for layout, copy, typography. At this point, client is on board with something pretty close to this one. Their copy with my edits, some control there on my part, but not absolute.
Still a lot of time to change. The overall goal is to draw people in. Feedback welcome!