Newly Released Work (All Product Types)

Just released branding/graphic work I did for the Canada Running Series Scotiabank Toronto Waterfront Marathon.

As a runner and designer, this one is pretty special for me. This race was my first marathon and I’m hoping to BQ (qualify for Boston Marathon) at the race this fall.

The STWM is the biggest IAAF Gold Label race in the country with over 25,000 runners. Will be pretty crazy to see so many shirts at one place!

Concept was a bold graphic identity that-

  1. Would be a race shirt that you’d actually want to wear (most are super ugly and most runners have a drawer full of shirts they never wear)
  2. Something that is visible from far in race pics or if you see someone running in it
  3. Something that acts as an ambassador item for people who travel to Toronto for the race or people from Toronto who travel elsewhere for future races (it’s common to rep your home city/country when running a race abroad).
  4. A visual system that could be extended to other races. I previously did the race shirt for the Montreal Half Marathon in the spring. It used a series of lines and graphic pattern with similar type. Future races/events I hope to tie into the theme as as “collect all” type of series.
  5. The dots represent the idea of individual vs. community. While the running community is very strong in Toronto and supports runners through training, it is the individual who runs the race (surrounded by thousands).
  6. The dots also equal the count of kilometers for each of the races. 42.2 for marathon, 21.1 for half, 5 for 5k.
  7. Dots also a subtle nod to Toronto nickname T-dot/T.O.

If I haven’t posted the MTL (Montreal) shirt design I will…





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R

awesome, man! congrats!

Here’s the Montreal shirt design. Did the bibs too.

The 2018 race shirt celebrates the great history of design in Montreal. From the world famous Expo ’67 and 1976 Olympic identities, to the current city logo, modern graphic design has long been a part of the city spirit. You don’t have look any further than the iconic geometry of the Biosphere, designed by Buckminster Fuller (visible on the race route), to see this.

Like the Biosphere, the highly visible MTL shirt design features bold lines and geometry and encourages the viewer to “read between the lines” of the graphic to channel a philosophy familiar to runners of all ability – “Be Bold. Be Strong. Keep it Simple.”

R




@rkuchinsky that stuff is gorgeous. Nice work!

not really newly released, but new to being in possession! A longish story on this one. About 9 years ago I was asked to submit a proposal for designs for the olympic medals and torch. Tthey were looking for a Canadian designer, I told them I wasn’t one, but still threw a pitch in the mix. Part of doing these things is you have to have a path to build them. I was considering working with a prototype and low run production group in Austin. I didn’t get the project, but the prototype shop wanted to build a few working models of the torch for their showroom, which I was fine with. I was so bummed about not getting it that I just kind of forgot about the whole thing… until this week when they sent the prototypes to me… so excited to get them professionally photographed and hung on the wall in the studio!

These one offs were CNC’d out of wood and stainless steel. The handles were then leather wrapped.




Neat!

Very sharp!

I’m spending the week in Montreal and just came across one of your shirts in the wild! Looks sharp! :sunglasses:

This one is a bit of a childhood dream. Debuting today at Comic Con, I’ll be heading down to see the final production pieces in person. The first in a series we did.

People really nerd out on these things (glad it isn’t just me… :slight_smile: ) I’ve been finding lots of people talking about it in toy forums and videos… and even this little meme on twitter … when you find people talking about something you worked on and they love it as much as you do, that is better than any design award.


That’s awesome!

thanks Andy. It was so fun to check out the final in person yesterday at Comic Con.



Looks Cool. A spacey-y Lambo Countach?

Any process stuff, Michael? Would love to see sketches for this. Curious if did you do the car form, and also the robot version and how do transforming constrain the design?

Super cool.

R

Thanks Richard. Some super fun process stuff as you could imagine… I don’t think I can show it for a bit. I’ll see once the entire line is out. It is a new version of Sideswipe. I actually had the G1 version of him when I was a kid!

Taking me back to my childhood for sure! :smiley:

Many Sharpies were involved Ricky :slight_smile:

such a great piece of gear!


Just in, this amp won Best of Show at this past weekend’s annual NAMM show. Awesome!
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@bepster - that’s some beautiful work with the metal components - adds a very high tech touch to the work

Here’s a cool teaser for a project we’ve been working on for the last year;

New CMF for products released in late 2016-early 2017. The colorways of Tungsten (plastics) / Black Pearl paint were in response to customer demand for a palette that would make club customization better coordinated (think purple/yellow brand statements emblazoned across the rear drive).
The console is the P62 model, designed by yours truly, 2016.
The amount of work involved in moving the CMF needle even a little bit in terms of a mid-sized manufacturing company’s resources is always underestimated. There’s no seasonal approaches here - the colors have to ‘work’ for 7-10 years - and we just don’t have the scale for offering tons of options. Doing these big products in essentially ‘murdered’ palettes has been instructive and enlightening…quick takeaway, textures are everything, and edge flash/imperfections become very very obvious.
(photo from sales guy on LinkedIn)

We finally got to help soft-launch this new polisher we designed. Here’s the video we put together that they’ve been playing alongside our ID model and Frankenstein test units at tradeshows; https://www.youtube.com/watch?v=7gnCZY6bJCs