Was it Kia or Hyundai that compared itself to lux cars like the land rover and BMWs in a previous campaign?
Some of my friends hated that, thinking that Hyundai is trying to climb higher than what it’s capable of.
I thought it was just another way to show that their customers are getting more for what their cars were sold for.
At last year’s Detroit autoshow, I paid special attention on the interior of cars. hyundai and Kia was pretty nice and sensible. Kia even had a little hook on the passenger side of the middle console for bagged items. I was pleasantly surprised because I had the exact same idea a while ago.
Anyways, American cars had absolutely horrible fit and finish inside or outside of the car. The Japanese cars fell short of expectation as well.