Thank you Justin, I agree stories is what designers need to focus on.
A nice example is Dutch electronics giant Philips, with very appealing (although somewhat sexist at those times) illustrated ads telling a consumer story of what their products would mean in people’s lives, already in the early 20th century.
I also notice that the older I get, the better I get at doing design as a day-job instead of overwork, overwork overwork of the earlier years.
The mind gets trained and we need less time, so we learn to organize life a bit while improving the (perceived) quality of our work.