They haven’t even sold the thing yet everyone is so sure that it will fail. Tell me, do all corporations go to their ID department to receive assurances of success or failure? Does even Nike go to its designers to receive such perfect future market intelligence? Forgive me for doubting that to be the case. I’ve never been at a corporation where ID had the last word on whether a product would have success or failure, and even now I don’t know of anyone who can predict the future with such certainty.
Who cares about it? We do. We are the only ones charged with advancing the aesthetics of mass produced objects, and that is not a superficial task.
I don’t EVER recall saying it was a superficial task. I AM saying that there is more to product success than aesthetics. A good example is Hyundai. Their first vehicles in the U.S. market were pretty ugly afaic (and I wasn’t alone). Yet look at how successful they’re becoming.
My point is that there is MORE than aesthetics. That IDers can’t get past that baffles me.
You can’t get ahead by aiming for your competitor’s current location, they will always be another step in front…
In all honesty, did you bother to read the opinion piece? It doesn’t sound like you did. Nor do you seem very familiar with MS’s Marketplace. The videogame industry is huge. With Zune, people will be buying games as well as game assets (which is what many companies are now moving toward; online gaming will soon be free but the virtual good will cost “points” and that will replace the current subscription scheme - a scheme which brings in a LOT of money).
Can Apple do that? No
Can iPod users wirelessly share music peer-to-peer between iPods? No.
Does Apple have a system in place to allow 3D modelers to sell content for points and use those to acquire music/movies? Not that I’m aware of.
Does Apple have as many movie distribution deals lined up as MS? Very likely the answer is No.
Zune may look like an iPod, but there’s more than looks to MS’s play. I repeat: MS won the OS war. And no one ever claimed Windows was better than MacOS. According to that article only about 30 million people own an iPod, while 300 million people use Windows. Oh, and Zune works with XBox too.
The iPod may look nicer. It may be more aesthetically pleasing. But that doesn’t mean Apple can hold back the MS tide.