Win up to $75,000 for a product idea that gets kids moving!

I am with a non-profit organization called HopeLab, located near San Francisco, California in the United States. We work to develop innovative solutions for young people with chronic illness.

HopeLab is currently focusing on the problem of childhood obesity, and we are looking for new ideas for products that get kids to be more physically active. To that end, HopeLab is sponsoring an international online competition called Ruckus Nation (www.ruckusnation.com) that challenges participants to imagine innovative products that will increase physical activity among kids ages 11 to 14. The competition is open to people of all ages and prizes will be awarded to contestants in four categories – middle school, high school, college and other. Those who compete in Ruckus Nation may see their ideas come to life; the best product ideas will be prototyped, tested, and broadly distributed to young people.

This is a great opportunity for individuals to be innovative, help tackle a complex social problem, and potentially win a financial award for their efforts.

The competition entry requirements, rules and judging criteria are all available at www.ruckusnation.com. Participants (teams of one to six individuals) must register no later than October 15; registration is limited to 1,000 teams. Registered contestants must submit their ideas online no later than November 20, 2007. Ruckus Nation is sponsored by HopeLab and cosponsored by the Pioneer Portfolio of the Robert Wood Johnson Foundation (www.rwjf.org).

Individuals can register now at www.ruckusnation.com. If you have questions, please email us at info@ruckusnation.com.