The title was no lie. Enter the design competition and if your coat-of-arms is chosen as the winning entry, you will receive the official title of Lord, Laird, or Lady! You also win an iPad and a wall hanging of your coat-of-arms design, so that people know you’re the real deal.
You can submit your design here - http://www.dontpaniconline.com/designbrief/design-coat-of-arms
And there’s also a funny video that explains how you can become a Lord, Laird or Lady through Highland Titles - http://www.highlandtitles.com/.